/Introduction.

Ralph Lauren, 1994.

New York

Ralph Lifeshitz

Ralph Lauren, born Ralph Lifshitz, founded his brand in 1967, starting with men's ties and later expanding into clothing, accessories, and home goods. His designs are inspired by classic American aesthetics, and the Polo Ralph Lauren brand, with its iconic polo player logo, is a renowned symbol in the fashion world.

Lifestyle

Digital Technology

Eco-Friendly

Innovation

Explore Ralph Lauren.

Ralph Lauren has expanded its product lines to cater to various market segments, featuring collections like Polo Ralph Lauren, Ralph Lauren Collection, Purple Label, and more. Additionally, the brand has prioritized diversity and inclusivity in advertising and corporate culture.

Trends.

Ralph Lauren, a timeless icon of American fashion, connects with generations. Collaborations with athletes, artists, and celebrities amplify its allure. The brand has adeptly adjusted to evolving consumer trends, harnessing e-commerce and digital marketing to reach younger audiences.

Ralph Lauren Fencing Clothes

Time:

Notes:

Ideation/ CAD Modeling/ Softgoods/ Branding

9 Weeks

Designed a fencing clothes collection inspired by Ralph Lauren's aesthetic, blending vintage and modern styles for comfort and safety fencing clothes.

Brand:

Ralph Lauren

Ralph Lauren is a quintessential American fashion brand, celebrated for its timeless elegance and preppy sophistication. Its designs feature luxurious materials, clean lines, and a heritage-inspired palette, embodying a blend of classic American and British styles.

Programs:

CLO3d/Photoshop/ Procreate

Product Focus:

O

A

L

Old

Money

M

Aesthetic

Luxery

In recent years, Ralph Lauren has adapted to the evolving fashion industry and changing consumer preferences. While upholding its core values of timeless elegance and the American dream, the brand integrates modern trends and innovations to stay relevant and appealing to a wide audience.